Facebook's New Ads Power Editor Replaces the Bulk Uploader with a Streamlined GUI

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This week, Facebook launched its new Ads Power Editor desktop software for buyers who work directly with a Facebook ads representatives. The new multi-pane graphical user interface presents a streamlined way to create and manage multiple Facebook ads simultaneously. It also integrates with Excel, and replaces the Facebook’s bulk uploader ads tool which will be deprecated on June 30th, 2011.

Here we’ll provide a functionality overview of the Facebook Ads Power Editor and present some questions regarding how the enhanced native tool impacts third-party tool provider working off of the Facebook Ads API.

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