Porsche Will Be the First Advertiser on Derek Jeter's Digital Publishing Venture

'They like what we're doing' with The Player's Tribune


Derek Jeter's digital media company, The Player's Tribune, has been ad-free for its first four months, but now it's bringing on its first big sponsor: Porsche.

The retired New York Yankees shortstop is partnering with the iconic sports car brand as his site moves beyond its start-up phase and eyes everything from brand integration to native advertising.

There will, of course, be more advertisers to come for the site, where professional athletes create and edit the content.

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