PopSugar Is Bringing Freeform’s Show, The Bold Type, to Life at Its 2-Day Festival

Play/Ground runs June 9-10

PopSugar's festival will be June 9 and 10. Getty Images, PopSugar

As publishers continue to diversify revenue streams and try to connect to audiences off the screen, PopSugar will offer Play/Ground, a two-day, ticketed festival in New York.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.