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New Orleans isn’t quite the same without the sounds of lively jazz music emanating from the French Quarter’s charming balconies or its abundance of famous bars. With lockdowns in place, NOLA’s vibrant sounds have been muffled and its musicians are finding themselves without an audience—or an income.
Almost a week after Popeyes Louisiana Chicken launched the NOLA Strong Meal promotion nationwide—which served up fried chicken, biscuits and branded swag to directly support New Orleans families who have been affected by Covid-19—the chicken sandwich connoisseurs unveiled another charitable campaign in its original hometown.
Popeyes set out to recruit out-of-work New Orleans musicians to record its iconic “Love That Chicken” jingle from the safety of their homes.