Last January, social style network Polyvore launched its Designer Collective, a mentorship program to help indie brands like Dannijo and Meredith Wendell learn to use Polyvore to drive traffic and sales. Four months in, the collaboration suggests that the right kind of social exposure can lead to major growth.
Accessories brand Meredith Wendell was picked up by popular Amazon-owned retailer Shopbop, and Polyvore continues to drive nearly 20 percent of sales through the brand’s own website. The brand also collaborated with Polyvore member Sincerely Jules on a handbag that quickly sold out at Bloomingdale’s.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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