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Political Hyperbole and Bait-and-Switch Questionnaires: It’s All About the Money

Headshot of Peter J. Rosenwald
By Peter J. Rosenwald

How many times did our parents tell us that over-dramatizing and “crying wolf” were dangerous tactics? After a short time no one would pay any attention? They wouldn’t know what was real and what was nothing more than noisy exaggeration, better to be ignored.

Like Target Marketing Editor-in-Chief Thorin McGee’s inbox, every day mine displays a stunning collection of hysterical, ill-directed communications from every arm of the Democratic party’s octopus of units: the DCCC, the Democratic National Committee, Maggie for NH, National Democratic Training Committee, Progressive Turnout Project and the imperious “read now (don’t delete)” commands from Nancy Pelosi.

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Headshot of Peter J. Rosenwald

Peter J. Rosenwald

Peter J. Rosenwald is an expat American living and working in Brazil; founder and first CEO of Wunderman Worldwide, International Division of Wunderman agency) and first chairman of Saatchi & Saatchi Direct Worldwide; strategist and senior executive in charge of building subscription and data-driven marketing for Editora Abril, Latin America's leading magazine publisher; founder of Consult Partners, active strategic marketing consultancy working in Brazil, U.S. and U.K. International keynote speaker on data-driven marketing and author of 'Accountable Marketing' (Thomson), 'Profiting From the Magic of Marketing Metrics' (Direct Marketing IQ), and 'GringoView' blog author for Brazilian Huffington Post. With an international perspective, my blog's purpose is to share my maverick views of this business I've spent the last half-century working in, enjoying and observing.

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