How Has Social Media Impacted Political Fundraising? [Infographic]

A new infographic from MDG Advertising takes a look at how social media played into fundraising in the 2008 elections and what we can expect on the political fundraising front in 2012.

In the 2008 Presidential Election, Barack Obama changed the face of politics.  Obama’s campaign tapped into social media to mobilize supporters and raise funds in a way that the world had never seen before.  A new infographic from MDG Advertising takes a look at how social media played into fundraising in the 2008 elections and what we can expect on the political fundraising front in 2012.

The infographic, ‘Political Fundraising In The Social Media Era,’ takes a look at how, in 2008, “By mobilizing a multi-channel campaign that emphasized social media, [Obama] was able to amass a slew of small donations that overshadowed his competitors and candidates from the 2004 election in pre-nomination contributions.” 

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