Polish Porn Teaches Men Breast Cancer Awareness NSFW

Sometimes to make a great promotional campaign you have to get creative and take a route that seems a little risqué and “out there” to reach your target audience. Polish marketing agency Change Integrated has done just that with a new interactive campaign designed to spread breast cancer awareness on none other than one of the most popular Polish adult websites. Through the campaign, nearly 175,000 men were trained in the art of breast examination and informed of the importance of breast cancer awareness within a single week.

Change Integrated released a video about the campaign. You can click to watch the video on Vimeo, as it is NSFW and the thumbnail image is a little inappropriate, in my humble opinion. But the voiceover in the video explains the idea behind the campaign and why Change Integrated decided to look to porn as a means of spreading breast cancer awareness: