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Advertisers are moving away from interruption advertising and toward interactive means of getting their messages seen and heard. Nowhere is that trend more visible than in the growing popularity of influencer marketing.
According to Launchmetrics’ 2017 State of Influencer Marketing Report, 62 percent of the marketing, public relations and communications professionals queried said their companies launched at least one influencer marketing campaign in 2016. Over the past two years, influencer marketing has steadily grown in popularity and has just closed the gap with video advertising.
Comparing “influencer marketing” and “video advertising” on Google Trends illustrates the steady increase in popularity of influencer marketing.