Policy Watch: Facebook Targets Dubious Subscription and Download Ads with Updated Guidelines

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Facebook appears to be further tightening its policies around subscription and download ads and offers. The company sent an email to third-party ad networks this afternoon, saying that any ad for subscriptions or downloads will be “required to provide full disclosure of the service being offered as well as the action(s) required of the user in order to engage with the advertised services.” The new policies go into effect at 12am PT on January 4, 2010.

Facebook already requires all ads, including Facebook Ads and offers and other ads on the Facebook Platform, to disclose their terms.



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