Policy Watch: Facebook Page Owners Can Require Users To Become Fans in Order to Enter Contests

There has been considerable confusion about the ways that Facebook Page owners can — or can’t — offer promotions inside Facebook. The company significantly updated its promotions guidelines in early November. Among many other changes, it prohibited owners from running any contests or promotions that required users to perform any action outside application canvas pages or tabs in order to enter – apparently prohibiting page owners from requiring users to become fans to enter.