Pokemon Go: The Accidental Social Media Sensation
Pokemon Go has become a massive social online/offline experience without really trying to be.
It’s ironic that for all the investment Google poured into the Google+ social network, one of the world’s most valuable brands spun out a business responsible for one of the most exciting social media phenomenon since the launch of Facebook: Niantic Labs, creators of Ingress and Pokemon Go.
Pokemon Go is more than the most popular mobile game in U.S. history and a (pocket) monster revenue generator (in-application payments surpassed $268 million in just five weeks after release).
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