Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
BARCELONA, Spain—Pokemon Go’s massive success has now driven more than a 500 million visits to stores partnering with the game, according to the CEO of Niantic, the company behind the game.
In a keynote speech at Mobile World Congress in Barcelona, Niantic CEO John Hanke said there are now 35,000 sponsored locations live within the app, as industries from coffee to telecoms continue to harness the popularity of the global sensation. For example, Jio, the Indian wireless telecoms provider, now has 2,000 locations across the country, with another 7,000 planned by the end of the year.