Podcast Audience Continues to Rise According to Annual Report

Podcast users are also more likely to follow brands on social

If you wanted the stats that explain why so much energy is rightly being directed toward the creation of podcasts, today’s annual report from Edison Research and Triton Digital, The Podcast Consumer 2017, would do it for you. The results are based on a telephone survey for The Infinite Dial, a larger survey of digital trends from which the information on podcast users is gathered. About half of the 2000 participants, who were age 12 and older, were surveyed on landlines (51 percent) and the other half on mobile (49 percent), with the responses then weighted to the total U.S. population aged 12 and older.