Facebook Announces Winners Of Preferred Marketing Developer Innovation Competition

The big winners in Facebook’s October 2013 Preferred Marketing Developer Innovation Competition -- titled “From Conversation to Conversion” --were Optimal, BLiNQ Media, Kenshoo, Maverick, Salesforce and ExactTarget, and SocialWire, the social network announced in a post on the Facebook Developers page.


The big winners in Facebook’s October 2013 Preferred Marketing Developer Innovation Competition — titled “From Conversation to Conversion” –were Optimal, BLiNQ Media, Kenshoo, Maverick, Salesforce and ExactTarget, and SocialWire, the social network announced in a post on the Facebook Developers page.

Optimal won the jury grand prize for its Open Signals, which allows advertisers to link data application-programming interfaces and feeds to their Facebook campaigns in order to monitor in-store inventory levels, store traffic, weather conditions, coupon redemptions, and syncing to when TV ads are running.

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