LONDON—The famed London Underground has been running since 1863, and its bold, red signage is instantly recognizable to anyone traveling around the city looking for a train.
Just as recognizable—to gamers, at least—are the four icons that make up the controls of a Sony PlayStation gaming console.
To celebrate the launch of the PS5, PlayStation has partnered with tube operator Transport for London, with the help of British PR agency Red and media agency MediaCom, to take over station signage with its gaming icons for 48 hours at some of London’s most popular locations.
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