PlayHaven unveils Push Notifications program to boost mobile user engagement, loyalty and revenue

PlayHaven today announced the launch of its PlayHaven Push Notifications program, which is now in private beta. The new program gives mobile game developers access to customizable push notifications in an effort to boost user engagement, loyalty to apps, and revenue.

[contextly_sidebar id=”b9df4280d4103f86f014f70d6f6b5d7e”]The push notifications join PlayHaven’s suite of other mobile marketing tools, which were previously responsible for an eCPM (effective cost per thousand impressions) of up to $75.

The PlayHaven Push Notifications can be programmed to contain personalized messages for specific segments of users, based on location, language, device, game version, last played session date, and even total amount of money previously spent inside the game.