Playboy's Sales Pitch to This Whiskey Brand Included a Shot of Instagram Ads

A twist on retargeting and native advertising

If you visit Playboy.com between now and St. Patrick's Day (March 17), you'll see ads for Tullamore D.E.W., the blended Irish whiskey. Then, if you jump onto Instagram, you'll be retargeted with a 30-second video commercial from the same marketer.