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If you visit Playboy.com between now and St. Patrick's Day (March 17), you'll see ads for Tullamore D.E.W., the blended Irish whiskey. Then, if you jump onto Instagram, you'll be retargeted with a 30-second video commercial from the same marketer.
Such retargeting isn't at all new, but how it's being orchestrated seems to be. When Playboy's sales reps inked Tullamore D.E.W. for the brand's second straight St. Patty's Day campaign on the lifestyle magazine's properties, they included an Instagram extension for the first time.