Platforms, Privacy and Pandora's Box

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

The Wall Street Journal just ran another piece in its series covering online privacy issues, this time focusing on how mobile apps on the Apple and Android platforms may share unique device ID numbers without consent. If matched against real names, UDIDs pose a bigger privacy risk than cookies on websites since people usually have one phone and carry it with them constantly.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in