Plain Text Emails Yield 17% More Clickthroughs Than HTML

[Marketers interested in learning more about email marketing can attend the free virtual show, All About Email Virtual Conference and Expo. To attend the show Target Marketing is hosting from 10 a.m. to 3 p.m. ET on Thursday, Sept. 21, please register here.]

Marketo tested and discovered, much to the vendor’s chagrin, that text-based emails performed much better than their prettier, more creative HTML counterparts.

While both had the same open rate, Mike Madden writes in Marketo’s Aug.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in