Facebook Rolls Out Places Functionality and Checkin Deals to Pages With Street Addresses


Facebook has confirmed with us that it has started bringing Facebook Places functionality to some Pages representing physical spaces. Some Pages that list a street address, such as local businesses and public places, may be checked in to via Facebook’s location-based service Places, and may offer incentives for visiting in person through Checkin Deals.

Facebook tells us this automatic merge of Pages and Places “makes things easier for Page administrators”. We agree that it is a better solution than the now removed option to manually merge Places with Pages.

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