PlacePunch Co-Founder Discusses The Future of Location-Based Marketing [Interview]


Eight days after its public launch we had the opportunity to sit down with PlacePunch’s Co-Founder, Adam Steinberg. PlacePunch is a full-service location-based marketing platform for retailers and businesses to harness the power of the “check-in”. It allows businesses to set up unique marketing campaigns that use location-based services like Foursquare and Gowalla as their foundation. Learn more about PlacePunch and Adam’s thoughts on the future of geo-location below the jump.

Can you give us a brief background and history of PlacePunch? What inspired you to create a marketing platform for businesses using location-based technology?

As location-based service like Foursquare and Gowalla began gaining popularity last year, we were inspired by the opportunity to build a marketing solution that would enable to businesses to drive customers to their venues with location-based services.

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