TechCrunch Social Currency CrunchUp: PlacePop Launches Loyalty Card App, More Companies Look at Transactions


Today at TechCrunch’s CrunchUp conference, PlacePop officially launched its loyalty card iPhone app and social service. Instead of businesses offering deals to customers checking in to a centralized location-based service, users check-in directly to a business’ custom PlacePop loyalty card, digitally punching the card, earning rewards, and sharing their actions.

It’s a new example of companies trying to tap into social connections — on Facebook or elsewhere — to connect businesses with customers, and customers with deals.

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