Pizza Hut Made a Heat-Insulated Parka Out of Delivery Pouches to Keep You Warm All Winter

Fun stunt pushes hot delivery

Who needs a winter coat when you can have a pizza parka? To promote its new delivery pouches that are made with three layers of insulation—including the heat-trapping 3M Thinsulate material—the pizza chain designed a parka made out of the same material.

Each parka includes a weather-resistant outer covering, “heat-sealed seams,” Velcro and are lined in the same materials that are inside the delivery pouches. The apparel also includes a smartphone-sized flap that allows consumers to use their phone while wearing the jacket, pockets to stash packets of parmesan and red-pepper flakes and splash guards to stop marinara sauce from swishing around.

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