Pivot to Privacy: How Publishers Are Handling CCPA So Far

Media execs say the new law causes confusion and forces a reckoning of consumer data

It’s been three weeks since the California Consumer Privacy Act (CCPA) was implemented, and publishers say it’s still too early to tell what effect, if any, it will have on their businesses but they’re closely monitoring what’s to come.

Publishers have been preparing since the legislation was passed in June 2018. For many, that’s meant a lot of meetings with lawyers and trade bodies ironing out how to react to the nitty-gritty details of the legislation.

Privately,

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