Social media has inarguably taken the world by storm. From Twitter to Facebook, users worldwide are more connected now more than ever, and the healthcare industry has not been left out.
People are actively discussing health issues on social media, sharing experiences and engaging with healthcare professionals.
In 2012, Pricewaterhouse Cooper carried out a consumer survey of 1,060 U.S. adults, and the results—which were published in its aptly titled publication, Social Media “Likes” Healthcare—showed that one-third of U.S.
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