Pinterest's Commerce-Minded Rival Fancy Registers $26 Million Funding Round

Startup posts 2 million users, $200k in weekly sales


Yesterday New York-based startup Fancy, which takes Pinterest’s social scrapbooking use case and connects it with commerce, posted a regulatory filing showing it nabbed a $26 million funding round.

Fancy’s latest round is well short of the $100 million round Pinterest raised in May, but there is a good reason for that. Pinterest is bigger. Its site attracted 25.3 million U.S. unique visitors last month to crack the list of top 50 domestic sites, according to comScore.

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