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Pinterest president Tim Kendall made the announcement at TechCrunch’s Disrupt NY 2017 event in New York Tuesday.
The social network said in an email to Social Pro Daily that in the same way the visual discovery technology is used on organic content, it recognizes characteristics within images—colors, shapes, textures—and determines which of those characteristics makes the pictured products unique.
Advertisers will reap the benefits of the addition of visual discovery technology without having to do anything, Pinterest said.