Pinterest Users Pin Holiday Content 4 Months Before Christmas

Pinterest has revealed new data highlighting the pinning habits of users during the holiday season, as well as its top pinned products for 2015.

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Pinterest has released new data detailing the increase in activity it sees during the holiday season. For instance, users reportedly begin pinning holiday content up to four months before Christmas, with 71 percent of those pins relating to fashion, home decor, quotes and other products. There are currently 17.7 million holiday gift pins on the platform.

Ahead of the two biggest shopping days of the year, Black Friday and Cyber Monday, Pinterest said it has seen a 140 percent increase in pins about those major shopping days in the past year.

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