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You might think that people use Pinterest to search for things like crafts, recipes and fashion tips, and not while shopping for cars. But according to a study by Oracle Data Cloud, you would be incorrect.
ODC analyzed aggregated new vehicle registration data using Polk Audience Measurement Solutions from IHS Markit, and it found that Pinterest users were 28% more likely to buy a new vehicle within the first 90 days of its release than people who don’t use Pinterest.