Digital Transformation

Pinterest Thinks the Future Lies in Visual Discovery—and Wants Retailers to Take Notice

There's more power to the platform than just pinning

Ben Silbermann, CEO and co-founder of Pinterest, spoke about the power of visual discovery at Shoptalk.
By Ann-Marie Alcántara

March 20, 2018

Pinterest is trying to prove that it’s a visual discovery platform that can actually drive purchases and a connection for brands.

Ann-Marie Alcántara

Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.

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