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Pinterest is trying to prove that it’s a visual discovery platform that can actually drive purchases and a connection for brands.
That’s not to say the company has it all figured out, but Pinterest is trying to understand the consumer behavior that drives a visual discovery with an action, said Amy Vener, retail vertical strategy lead at Pinterest.
In a keynote at Shoptalk, a retail conference in Las Vegas, Ben Silbermann, CEO and co-founder of Pinterest discussed how visual discovery will be a key part of the future and how we use a camera will expand beyond just taking photos.
“I think in the very near future, people are going to query the world around them all the time,” Silbermann said.
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