Digital Transformation

Pinterest Thinks the Future Lies in Visual Discovery—and Wants Retailers to Take Notice

There's more power to the platform than just pinning

Ben Silbermann, CEO and co-founder of Pinterest, spoke about the power of visual discovery at Shoptalk.
By Ann-Marie Alcántara

March 20, 2018

Pinterest is trying to prove that it’s a visual discovery platform that can actually drive purchases and a connection for brands.

Ann-Marie Alcántara

Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.

Recommended articles
You Might Like

Consumers Are Declaring Their Social Values Through Purchase Decisions—Are You Listening?

By Pri Carr, GM Market Research Solutions, SurveyMonkey

Why Google Is Prioritizing Investments in Privacy, Measurement and Automation

By Jerry Dischler

How to Overcome Versioning Hassles and Make Feedback Effortless

By Ziflow

Post-Pandemic Shopping Could Create Explosive Growth, But Are You Prepared?

By Celiena Adcock, Head of Go-to-Market and Global Business Marketing, Honey

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}