Pinterest and The Ad Council Are Taking Aim at Wasted Food

Up to 40 percent of food is wasted in the U.S. on an annual basis, at a cost of $218 billion

Nonprofit organization The Ad Council is teaming up with Pinterest on a series of public-service campaigns.

The series will begin with a public-service announcement promoting the “Save the Food” campaign from The Ad Council and the Natural Resources Defense Council, aimed at curbing food waste.

Pinterest head of marketing communications and industry relations Eric Edge said in a blog post that up to 40 percent of food is wasted in the U.S. on an annual basis, at a cost of $218 billion after factoring in water, energy, fertilizers, land and production.

Edge added that this issue costs the average American family $1,500 per year, and that the average American throws way 24 pounds of food each month.

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