Pinterest Is Taking Care of Its Spanish-Language Users

A touch of Español comes to search, while Pinterest Explore launches in Mexico, Argentina

Pinterest released a host of updates aimed at enhancing the experiences of its Spanish-speaking users.

Ricardo Sangion, the social network’s head of Latin America, outlined the new features in a blog post.

Sangion revealed that Pinterest sees more than 5 million Spanish-language searches daily, so the social network’s search tools—typeaheads, auto-correct, search guides—now work for Spanish searches, as well.

Pinterest Explore, the content-discovery feature introduced by the social network last November, was launched in Mexico and Argentina.

The social network also launched a Spanish-language blog and profiles for Mexico and Argentina. David Cohen is editor of Adweek's Social Pro Daily.