With Father’s Day coming up next month, Pinterest issued a reminder that its visual search platform isn’t just for mothers.
Pinterest said in a blog post that 42 percent of fathers in the U.S. use its network, with that figure jumping to 47 percent of dads with annual household incomes of more than $100,000. In addition, 82 percent of dads on Pinterest use the platform to find new products.
Pinterest shared the following statistics about fathers on its network:
- 47 percent said they help plan playdates and other activities for their kids, and Pinterest has seen a 450 percent year-over-year jump in dads searching for do-it-yourself projects to tackle with their children.