Pinterest small and midsized business marketing lead Lisa Fong shared five steps that the 1.5 million-plus brands on its platform should go through in order to grow the success of their ad campaigns aimed at some of its more than 250 million monthly users.
Fong wrote in a blog post:
- Expand your targeting to reach more people: Reach more Pinners who may be looking for similar brands by expanding the set of keywords or interests being targeted, or try audience targeting in Ads Manager to use options including actalike targeting, customer list targeting and engagement targeting.
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