Pinterest Ramps Up Its Well-Being Efforts on World Mental Health Day

An additional 4,600 terms and phrases related to self-harm were removed from its platform

Pinterest marked World Mental Health Day Thursday by expanding on the well-being activities it added to its platform in July.

Starting in July, Pinners who searched for terms indicating that they may be struggling, such as “stress quotes” and “work anxiety,” began seeing well-being activities that they could partake in directly via the Pinterest application.

Pinterest said Thursday that users can now access those activities simply by searching for #pinterestwellbeing, adding that the activities are being spruced up with new illustrations and animations to make the experience more inviting for Pinners.

Pinners’ interactions with these activities are not connected to their accounts, and Pinterest does not track who uses them, with all activity stored anonymously via a third-party service.

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