Pinterest Poaches 2 Longtime Google Execs to Develop New Ad Formats and Targeting

Jon Alferness and Meredith Guerriero bring search and programmatic expertise

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Pinterest is after Google’s talent. The San Francisco-based company has scooped up two Google execs as it looks to build out its advertising team.

Jon Alferness, formerly vp of product management of Google’s shopping and travel products, has been named head of ad products at Pinterest. Alferness worked at Google for nearly 13 years and spent roughly half of that time working with Google search ads, mobile display promos and the AdMob ad network.

With Pinterest, Alferness will lead product organization and help develop and roll out global advertising products such as targeting and ad formats, per Pinterest.

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