Pinterest: Pinners Start Searching for Holiday Shopping Ideas Before Thanksgiving

Clicks to retail sites from shoppable product Pins are up 3 times year-over-year in 2019

The holiday season is in full swing on Pinterest, as the company said searches for Christmas inspiration begin on its site as early as June and are up 220% thus far in 2019 compared with last year.

Pinterest said 61 million Pinners in the U.S. engaged with holiday content in 2018, adding that 54% of its U.S. users start their holiday shopping before Thanksgiving, and 83% agreed that Pinterest helps with planning, inspiration and shopping for the holiday season.

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