New Customers Account for 70% of Sales in Promoted Pins Campaigns (Study)

The social network and the data company studied 16 Promoted Pins campaigns by retailers that accept Visa, and it found that 70 percent of sales driven by those campaigns came from new customers, while the sales lift for existing customers was driven up by four times.

The two companies also found that:

• Incremental sales from the campaigns can generate returns of more than $100 for every 1,000 impressions served by retailers.