Performance Marketing

Pinterest Opens Full-Fledged Search Targeting to Compete With Google

But will brands move money?

The company is going all-in on search ads.Courtesy Getty Images
By Lauren Johnson

February 1, 2017

For the past 15 months or so, Pinterest has pitched itself to marketers as a search-based platform more akin to Google than Facebook or other social networks.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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