Pinterest Opens Full-Fledged Search Targeting to Compete With Google

But will brands move money?

The company is going all-in on search ads. Getty Images

For the past 15 months or so, Pinterest has pitched itself to marketers as a search-based platform more akin to Google than Facebook or other social networks.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.