Renamed Pinterest Marketing Partners Adds New Groups, Partners
The Pinterest Marketing Developer Partners program is now Pinterest Marketing Partners, and specialty groups for measurement and audiences have been added.
The Pinterest Marketing Developer Partners program is now Pinterest Marketing Partners, and specialty groups for measurement and audiences have been added.
The social network introduced the Pinterest Marketing Developer Partners program in June 2015, giving select companies access to its ads and content publishing application-programming interfaces.
Michael Akkerman, who works on digital solutions and strategic partnerships for Pinterest, announced the changes in a blog post, saying that Moat is its preferred partner for measuring advertising viewability, while its new mobile measurement partners include Adjust, AppsFlyer, Apsalar, Kochava and Tune.
Initial partners in the new audiences specialty group include Epsilon, Experian, Krux, LiveRamp (Acxiom), mParticle and Neustar.
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