Pinterest Sharpened the Focus of Its Lens Visual Discovery Feature

A new interface and updated camera features highlight the revamp


Pinterest Lens got a new look and some new features Wednesday.

The visual discovery feature introduced by the social network in February was updated with a new interface (pictured below), additional camera features (pictured above), the ability to access existing images and the addition of sister visual discovery feature Instant Ideas to its results.

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Pinterest also said in an email to Social Pro Daily that over the past month, it has more than doubled the number of object categories that Lens has been trained to recognize, with a focus on fashion, enabling Lens to improve its recommendations for outfit ideas—such as specific styles of shoes, dresses and hats—as well as different styles of swimsuits.

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