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Pinterest introduced a Verified Merchant Program for retailers on its platform, as well as updates to insights, catalogs and retargeting.
Members of the Verified Merchant Program, chosen via manual review for their high-quality customer-service experiences, can display a special blue checkmark on their profiles and become eligible for increased distribution within high-intent shopping experience and metrics such as conversion reporting.
Early members include Coyuchi, Filson, Lotuff Leather, Quay Australia and Ruggable.
Pinterest also introduced conversion insights, which give retailers early access to results from organic and paid content so they can determine the platform’s impact on site visits, checkouts and sales over multiple attribution windows.