Pinterest Is Offering Brands Its Visual Search Technology to Score Large Ad Deals

Target collaboration marks site’s biggest paid media partnership

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Last week, Adweek’s blog Social Pro Daily reported on Pinterest rolling out its visual search technology into Target’s apps and websites. As a part of the deal, Target plans to beef up its ad spend with Pinterest and will test new ad formats coming out of the site.

Now, Adweek has learned that the partnership marks Pinterest’s biggest ad deal to date and is rumored to be valued at more than a few million dollars. Pinterest declined to comment on the value of Target’s ad spend, but the mega-retailer’s ads will run as part of a multi-year deal as the exclusive U.S.



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