Pinterest Is Offering Brands Its Visual Search Technology to Score Large Ad Deals

Target collaboration marks site’s biggest paid media partnership

The retailer has inked a multi-year deal with Pinterest. Target

Last week, Adweek’s blog Social Pro Daily reported on Pinterest rolling out its visual search technology into Target’s apps and websites. As a part of the deal, Target plans to beef up its ad spend with Pinterest and will test new ad formats coming out of the site.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.