STUDY: Pinterest Tops Facebook In Shopping Engagement
As Facebook enters the ecommerce game, a new study shows that it still has work to do to catch up with Pinterest. According to statistics from Bizrate Insights, 69 percent of online consumers who visit Pinterest have found an item they've bought or wanted to buy, compared with 40 percent of Facebook users. Pinterest has proven to be a more reliable ecommerce conversation starter than the social network.
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As Facebook enters the ecommerce game, a new study shows that it still has work to do to catch up with Pinterest. According to statistics from Bizrate Insights, 69 percent of online consumers who visit Pinterest have found an item they’ve bought or wanted to buy, compared with 40 percent of Facebook users. Pinterest has proven to be a more reliable ecommerce conversation starter than the social network.
The study also found that an overwhelming percentage of people visit Pinterest over Facebook to get purchasing inspiration: 70 percent of people said they went to Pinterest for this purpose, compared with only 17 percent for Facebook.
Other interesting statistics:
- People use Facebook (50 percent) and Pinterest (51 percent) to connect with people who have similar tastes.
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