Pinterest is getting Pinners ready for Small Business Saturday Nov. 30 with its debut of shopping profile @PinterestShop.
The account offers hundreds of shoppable product Pins from 17 small businesses that craft and sell unique goods.
Pinterest said each of those businesses’ boards contains roughly 20 products, with Pins leading directly to the checkout pages for those businesses.
The company added that it will continue to update @PinterestShop with more products from more select businesses.
Pinterest shared the following data to back the debut of @PinterestShop:
- Participating retail brands saw double the return on ad spend with Pinterest and 1.3 times higher ROAS than with traditional search.
- 83% of weekly Pinners have made a purchase based on content they saw from brands on Pinterest.
- 48% of people use Pinterest to find and shop for products, more than three times the 14% who so do on Facebook according to Cowen & Co.
- 57% of weekly Pinners have used Pinterest while shopping in stores, according to GfK.
Pinterest also shared details on the 17 small businesses that are part of @PinterestShop as it debuts:
Aplat Collection: Founded by Shujan Bertrand in San Francisco, Aplat is a culinary design company that makes products centered around sharing food, wine and flowers. Bertrand was inspired by her years spent in France for this collection- her designs embrace a more sustainable future, crafted to conserve and replenish limited resources by using them more wisely and efficiently.
Art of the Gentleman: Art of The Gentleman’s founders—Robert Remak, Devin Panlaque and Trevor Blessinger—met in a corporate office, where they bonded over their passion for style. What started as a friendly feud over who had the best looks turned into an office following where their co-workers would ask for advice. They decided to create an outlet that represented all of their unique styles and would make dressing up easier for those who aspire to the “Gentleman Moniker.”
The Citizenry was founded by two college friends, Carly Nance and Rachel Bentley, in Dallas. After growing frustrated by the mass-produced goods offered by traditional retailers, they set out to transform modern home goods with The Citizenry, a company that celebrates the artisans behind the products. Each season, they introduce a new collection from a new corner of the world.
CurlMix is a family-owned company on the south side of Chicago that gives curly women the best wash and go. Co-founder Kim Lewis quit her first job fresh out of college to throw herself into the beauty space. Knowing that she’d need some capital to start her first business, she had the idea to sign her husband up for Who Wants to Be a Millionaire. He went on to win $100,000 and invest in their first business.
Etta + Billie: Alana Rivera is the founder of Etta + Billie, an all-natural skincare line for foodies. She created her line from her kitchen and found inspiration in her favorite foods. Lavender shortbread became Lavender Soap. Coffee with fresh mint became Cold Brew Mint Coffee Scrub. Cardamom Old Fashioned became Grapefruit Cardamom Body Oil. Rivera, a longtime user of Pinterest, turns to the platform to find inspiration on how to style her photoshoots and packaging ideas.
Flyaway Bluejay: Holly Feld fell in love with scent at a young age, collecting perfumes and candles on every occasion and every trip. To continue her passion for a beautifully scented home, she started creating her own line of naturally scented products called Flyaway Bluejay. Her candles are made of plant-based wax and are scented with essential oils. She uses Pinterest to create a lifestyle around her brand and reach new customers.
FOUNT: In early 2014, husband and wife Phillip and Jackie Wachter began making leather bags in their kitchen with a World War II sewing machine they found on craigslist. They now run a bustling creative studio in downtown Cleveland, employing 46 team members and counting.
Future Glory Co.: Future Glory Co. is a socially conscious maker of handcrafted leather bags and accessories. Founder Theresa Lee used Pinterest at the genesis of her company, creating secret boards with her partner to brainstorm branding and product ideas. She also uses Pinterest as a research tool for future products, and she relied on her Pinterest boards to design her new studio space in San Francisco.
Hart Studio: Designer Hart Hagerty lived in Shanghai for six years after majoring in Mandarin at Vanderbilt University in 2009. Upon her return to Charleston, S.C., she launched Hart Studio, her line of tassel earrings inspired by traditional Chinese designs and produced entirely by Chinese artisans. She has sold tens of thousands of pairs so far. “My brand is an extension of me, and there is literally no other platform that exhibits your tastes better than Pinterest,” she said.
Hyggelight: After moving to Ohio from Florida, Cyndi Hileman looked for ways to survive a harsh winter in her new state. She turned to Pinterest and typed: “How to be happy in the winter?” She discovered the Danish concept of hygge and the importance of candles to create the perfect atmosphere. She also discovered seed paper and decided to combine both to give candles a second life. The Growing Candle was born.
Indego Africa: Indego Africa is a nonprofit organization dedicated to empowering artisan women in Africa through employment opportunities and education. Its mission is to help artisans lift themselves out of poverty and become empowered businesswomen. It partners with more than 1,100 women in Rwanda and Ghana to sell products that are designed by its creative director in New York and handmade in Africa. It invests all of its profits from sales into business education for the artisans.
Little Blue Olive: Seven years ago, mother-daughter duo Brandy and Terri Bashkingy founded Little Blue Olive, a small business based in Vancouver, Wash., making crown headband for birthdays. They create beautifully designed and customizable birthday crowns and party hats for babies, toddlers, children and adults that are perfect for celebrating every event. Pinterest is the social platform that drives the most sales, representing 13% of the total.
Moon Picnic: Moon Picnic co-founder Sam Miller travels the world looking for the best toys, books and objects to inspire his customers. “The range of toys available in the mainstream market in the U.S. is narrow,” he said. “We wanted to introduce some unusual and artistic designs that sparked children’s imagination and creativity.”
The Neon Muse: By fusing technology and fashion, The Neon Muse delivers custom light-up apparel for men, women and children. Each jacket is handmade in Las Vegas, with a portion of the proceeds going to a charity specific to that design. Founder Katarina Simic started the company in 2017 with the intention of translating neon signs and their aesthetic to wearable art on clothing. After wearing a sample out to an event, she got an overwhelmingly positive response and knew she had to make it into a business.
Stasher: Frustrated by the plastic waste choking our planet, Kat Nouri invented Stasher—the first endlessly reusable and radically functional silicone bag with a Pinch Loc seal that you can cook, store and freeze in. Stasher is the perfect innovation for travel and organization, and it has not only disrupted the food storage industry, but also prevented nearly 1 billion single-use plastic baggies from piling up in landfills and polluting our oceans.
Swell Forever: Swell Forever was founded by Atlanta native Brooke Henze in 2014. In 2012, she walked away from a stable job in San Francisco and tried to make sense of what to do with her life. The idea dawned on her that there are few gift options on the market that come from the heart. She came up with the Forever Blanket, her first collection of customized heirloom gifts. For every blanket purchased, Swell Forever makes a donation to their adoption fund.
Yellow Owl Workshop: Yellow Owl Workshop is a collection of fun and unique jewelry, socks and prints designed by Christine Schmidt and her crew in San Francisco. The goods are eco-friendly and made in the U.S.
