Pinterest Expands Ad-Targeting Options

Pinterest rolled out three new targeting options for advertisers on its platform Tuesday: customer list targeting, visitor targeting and lookalike targeting.

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Pinterest rolled out three new targeting options for advertisers on its platform Tuesday: customer list targeting, visitor targeting and lookalike targeting.

The social network provided details on the three new targeting options in an email to SocialTimes:

  • Customer list targeting: Enables partners to reach their existing customers across Pinterest in a consideration mindset. By matching a partner’s’ customer list (hashed email addresses or mobile ad IDs) with our own user database, we can create a targetable audience for them to reach their customers on Pinterest.
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