Pinterest beefed up its group boards with the addition of reactions, the ability to sort Pins and a new way to communicate with group members directly via the board.
The company said in a blog post that 98% of group boards have five people or fewer, with 77% of them just being between two people.
Pinterest finally jumped on the reactions bandwagon, introducing new ways for Pinners to share feedback, including with a heart, a clap, a lightbulb or a question mark.
Its new sorting feature enables users to organize Pins by reactions and comments so that they can prioritize the most popular ideas.
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