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Pinterest used the first day of VidCon 2019 in Anaheim, Calif., to reveal four video-related updates for creators and brands on its platform.
The uploading tool was revamped to enable creators and brands to seamlessly upload video content directly to Pinterest.
Pinterest business profiles now include a new videos tab, enabling them to feature all of their video content in one place.
New video analytics were added, giving businesses access to data on lifetime views and insights into their performance of their videos over time.