Pinterest announced Tuesday that it is making a self-service insights tool available to businesses on the social network in early 2018.
The tool—which is currently being tested by “a select group” of brands—is powered by Pinterest’s Taste Graph, and it will show brands their audiences’ top categories and interests, down to specific interests such as farmhouse, kitchens and paint color.
This capability was previously available only on a case-by-case basis via custom reports for Pinterest’s strategic partners.
Interested brands can sign up here to gain access to the new tool when it debuts early next year.
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